AI is a genuinely game-changing technology. It has already proven its worth across fields like science, medicine, industry, logistics, finance, and education. In some cases—like DeepMind’s AlphaFold, which cracked the protein folding problem—it has advanced our understanding by decades. But can it also serve as a meaningful tool in creative work?

For the past few years, much of the conversation around the gaming industry has carried a fatalistic tone. Talk of an impending crash has loomed large, fueled by bloated budgets, broken launches, and widespread consumer frustration. But recently, a different kind of narrative has begun to take shape—one of cautious optimism. Not because the industry’s biggest players are changing their ways, but because smaller, more agile studios are delivering what players have been asking for all along: meaningful, rewarding experiences built with passion and care.